Shelly Blake-Plock

CONTACT

blakeplock@gmail.com


c/o

Yet Analytics, Inc.

200 E. Pratt St. Ste. 4100, Baltimore, MD 21202 USA

WHO I AM

Shelly Blake-Plock: President and CEO at Yet Analytics, Inc. Principal investigator on the Data and Training Analytics Simulated Input Modeler (DATASIM). Senior Member of the IEEE and Treasurer of the IEEE Learning Technology Standards Committee (2018 - present).


WHAT I DO

Provide strategy and guidance for the technical implementation of data standards in software products, data architectures, synthetic and immersive environments, and enterprise technology — especially with regard to advanced learning, training, and human performance ecosystems.


Current focus areas include:

  • xAPI and the Total Learning Architecture

  • xAPI Profiles for Synthetic and Immersive Training

  • Enterprise Learner Records and Learning Object Metadata

  • Adaptive Instructional Systems and AI Ethics

  • Data Simulation and Synthetic Data Mining


SELECTED WRITING AND PRESENTATIONS

2022

Blake-Plock, S. (2022). xAPI Profiles and Business Logic. iFEST 2022. National Training and Simulation Association. Alexandria, VA. (Forthcoming)

Blake-Plock, S. (2002). Completing the Total Learning Architecture. TLA Plugfest. Advanced Distributed Learning Initiative. Alexandria, VA.

Robson, R., Goldberg, B., Blake-Plock, S., Casey, C., Hoyt, W., Hernandez, M., Ray, F. (2022). Mining Artificially Generated Data to Estimate Competency. Proceedings of the 15th International Conference on Educational Data Mining. Durham University. Durham, UK.

Owens, K., Goldberg, B., Robson, R., Hoffman, M., Ray, F., Colburn, A., Hernandez, M., Blake-Plock, S., Casey, C. (2022). Synthetic Training Environment Experiential Learning for Readiness (STEEL-R). Proceedings of the Tenth Annual GIFT Users Symposium. US Army Combat Capabilities Development Command - Soldier Center. Orlando, FL.


2021

Goldberg, B., Owens, K., Gupton, K., Hellman, K., Robson, R., Blake-Plock, S., Hoffman, M. (2021). Forging Competency and Proficiency through the Synthetic Training Environment with an Experiential Learning for Readiness Strategy. I/ITSEC. National Training and Simulation Association. Orlando, FL.

DeFalco, J., Blake-Plock, S., Ulgen, O., Schoenherr, J., Hampton, A., Tong, R. (2021). The Spider in the Urinal: A Panel on AI Ethics, Unpredictable Secondary Events, and AISs. I/ITSEC. National Training and Simulation Association. Orlando, FL.

Blake-Plock, S., Ponton, J., Kaelber, A. (2021). From IdeaScale to Scaling an Idea: Learning Innovation at Joint Base Andrews. iFEST 2021. National Training and Simulation Association. Alexandria, VA.

Blake-Plock, S., Hoyt, W., & Casey, C. (2021). Instrumenting GIFT with xAPI: a use case for IEEE P9274.3.x standards activity and implications for the broader field of ITS and AIS. Proceedings of the Ninth Annual GIFT Users Symposium. US Army Combat Capabilities Development Command - Soldier Center. Orlando, FL.

DeFalco, J., Blake-Plock, S., Hampton, A. (2021). The Renovated 中文 Room: Ethical Implications of Intentional AI in Learning Technology. Proceedings of the Ninth Annual GIFT Users Symposium. US Army Combat Capabilities Development Command - Soldier Center. Orlando, FL.


2020

Blake-Plock, S. (2020). DATASIM: The Data and Training Analytics Simulated Input Modeler — Alpha Status Update. Human Systems Conference. National Defense Industrial Association. Alexandria, VA.

Blake-Plock, S., Hoyt, W., Casey, C., & Zapata-Rivera, D. (2020). Data Analytics and Visualization for xAPI Learning Data: Considerations for a GIFT Strategy. In Sinatra, A.M., Graesser, A.C., Hu, X., Goldberg, B., and Hampton, A.J. (Eds.). Design Recommendations for Intelligent Tutoring Systems: Volume 8 - Data Visualization. US Army Combat Capabilities Development Command - Soldier Center. Orlando, FL.

Blake-Plock, S. and Casey, C. (2020). DATASIM and xAPI Profile Validation. iFEST 2020. National Training and Simulation Association. Alexandria, VA.

Blake-Plock, S., Goodell, J., Kurzweil, D., Kessler, A., Olsen, J. (Eds.) (2020). IEEE IC Industry Consortium on Learning Engineering: Proceedings of the 2019 Conference on Learning Engineering. The Institute of Electrical and Electronics Engineers, Inc. New York, NY.


2019

Blake-Plock, S. (2019). S. Point Paper. Panel: Learning Engineering, A New Academic Discipline and Engineering Profession. I/ITSEC. National Training and Simulation Association. Orlando, FL.

Blake-Plock, S. and Hoyt, W. (2019). Data Analytics and Visualization Environment for xAPI and the Total Learning Architecture: DAVE Learning Analytics Algorithms. Advanced Distributed Learning Initiative. Alexandria, VA.

Blake-Plock, S. (2019). DATASIM: Data and Training Analytics Simulated Input Modeler for xAPI and xAPI Profiles. iFEST 2019. National Training and Simulation Association. Alexandria, VA.

Blake-Plock, S. (2019). Analytics and Visualization. In Walcutt, J.J. & Schatz, S. (Eds.). Modernizing Learning: Building the Future Learning Ecosystem. Advanced Distributed Learning Initiative. Government Publishing Office. Washington, DC.


2018

Smith, B., Walcutt, J.J., Ph.D., Black-Plock, S., Heimbrock, S. (2018). Military Innovation for Learning. I/ITSEC. National Training and Simulation Association. Orlando, FL.

Blake-Plock, S. (2018). Mission Control for Learning and Performance: The enterprise learning ecosystem in the age of advanced streaming data architectures and real-time learning analytics. Yet Analytics, Inc. Baltimore, MD.

Blake-Plock, S. (Ed.). (2018). xAPI: A Guide for Technical Implementers. IEEE Learning Technology Standards Committee Technical Advisory Group on xAPI.

Blake-Plock, S. (2018). Learning Analytics and Data Visualizations Within an xAPI-Enabled Ecosystem. iFEST 2018. National Training and Simulation Association. Alexandria, VA.

Blake-Plock, S. (2018). ICICLE: A Consortium for Learning Engineering. EDUCAUSE Review.

Blake-Plock, S. (2018). Learning Engineering: Merging Science and Data to Design Powerful Learning Experiences. GettingSmart.

Blake-Plock, S. and Hoyt, W. (2018). Benefits of xAPI Profiles Extend Across Development Teams. Learning Solutions.


2017

Blake-Plock, S. (2017). LESI Alpha: A Predictive Model for Learning, Economic, and Social Indicators. 2017 Education World Forum.


2016

Blake-Plock, S. and Altieri, A. (2016). xAPI Simulations CoP. 2016 xAPI Bootcamp. Advanced Distributed Learning Initiative. Alexandria, VA.


2015

Gallagher, P.S., Bannan, B., Blake-Plock, S., Lewis, B. (2015). Embedding Cyber-Physical Systems for Assessing Performance in Training Simulations. I/ITSEC. National Training and Simulation Association. Orlando, FL.

Blake-Plock, S. (2015). xAPIsec: Scalability and security. 2015 xAPI Bootcamp. Advanced Distributed Learning Initiative. Alexandria, VA.

Bannan, B., Gallagher, P.S., Blake-Plock, S., Lewis, B. (2015). Ecosystem for Smart Medical Simulation Team Training. Fairfax County Action Cluster. Global City Teams Challenge Expo. National Building Museum. Washington, DC.

Blake-Plock, S. (2015). xAPIsec: Towards an information security protocol for xAPI. Connections Forum: xAPI Quarterly.

Bannan, B., Gallagher, P.S., Blake-Plock, S. (2015). Ecosystem for Smart Medical Simulation Team Training. Fairfax County Action Cluster. Global City Teams Challenge Tech Jam. National Institute of Standards and Technology (NIST). Gaithersburg, MD.


2014

Blake-Plock, S., Reder, M., Lewis, J. (2014). xAPI Applications for Wearables and Hybrid Simulation. xAPI Plugfest. I/ITSEC. National Training and Simulation Association. Orlando, FL.


STANDARDS AND RELATED ACTIVITY

IEEE P9274.4.2 xAPI Cybersecurity, chair

IEEE P2997 Enterprise Learner Record, vice-chair

IEEE P2247.4 AI Ethics for Adaptive Instructional Systems, vice-chair

IEEE LTSC Technical Advisory Group on xAPI, chair

IEEE IC Industry Consortium on Learning Engineering, chair (2017-19)


CONFERENCE, PROFESSIONAL ASSOCIATION, ADVISORY, AND BOARD POSITIONS

Leadership Fellow, The Johns Hopkins University. (2019-2022).

Board Member, Program Board of the 4th International Conference on Adaptive Instructional Systems at the 24th International Conference on Human-Computer Interaction. (2021-22).

Board Member, Program Board of the 3nd International Conference on Adaptive Instructional Systems at the 23rd International Conference on Human-Computer Interaction. (2020-21).

Member, Program Committee of the AIED 2020 IEEE LTSC Workshop: Empowering Education with AI Technology. (2020).

Board Member, Program Board of the 2nd International Conference on Adaptive Instructional Systems at the 22nd International Conference on Human-Computer Interaction. (2019-20).

Member, TEDCO Artificial Intelligence Roundtable. (2019).

Private Sector Representative, Education Data Solutions Roundtable at the Global Partnership for Education. (2018-2019). Activities: Field Work in The Gambia (2018). Publications: Outcomes of the Education Data Solutions Roundtable.

Alumnus, Mission Link. (2016-17).

Member, Expert Panel for the EdSim Challenge. (2015-17). US Department of Education.


EDUCATION

The Johns Hopkins University, Master of Science in Education. (2005).

Harvard University, Bachelor of Liberal Arts. (2002).


HONORS

Distinguished Alumnus Award, The Johns Hopkins University. (2022).

Tech Startup of the Year presented to Yet Analytics at Baltimore Innovation Week. (2016).

Nielsen Data Visionary Award presented to Yet Analytics at TechCrunch Disrupt San Francisco. (2015).




More info: https://www.linkedin.com/in/sblakeplock/